LaLiga and the United Nations Alliance of Civilizations (UNAOC ) have signed a global memorandum of understanding (MoU) under which they will work together, to promote and raise public awareness around social responsibility for the next two seasons. The signing ceremony took place at LaLiga’s headquarters in Madrid, with the the presence of Javier Tebas, President of LaLiga, and Miguel Angel Moratinos, High Representative for UNAOC.

Both organizations will work hand in hand to promote and raise public awareness around social responsibility through different projects and tools. The pillars of the agreement will be promoting education, combating racism and discrimination based on religion, belief ethnicity or gender, social integration, and gender equality.

By signing the MoU, both institutions have agreed to work together on a set of promotional activities with the launch of the first communication campaign titled “ONE HUMANITY. The inspiring video will include passionate and strong messages from key players of the following LaLiga clubs: Real Madrid, Real Sociedad, Athletic Club, Alavés, Huesca, Osasuna, Celta Vigo, Atlético Madrid, Levante, Real Betis, Granada, Sevilla, Valencia, and Elche.

The video can be found here.

Both organizations will provide one another with full support through their own communication networks (to help amplify their projects globally. Another important aspect covered by the MoU, relates to UNAOC’s plans to support LaLiga with its CSR and educational projects worldwide.

Miguel Angel Moratinos, High Representative for UNAOC commented on this new partnership: “It is an honor to work with LaLiga on this strategic alliance, to help promote a better society, especially through the most loved sport in world, football. It is my hope that this deepened cooperation between UNOAC and LaLiga, a world leader in the leisure and entertainment helps us towards building a greater community and provides us with a great deal of value.”

Javier Tebas, President of LaLiga added: The transmission of values through all our international alliances is vital and this strategic collaboration with UNAOC is a great example. Together with UNAOC and the involvement of all our participating clubs, I am positive that we will achieve our goals to foster and spread awareness around equality, diversity, and social responsibility which remain essential in today’s world.”

By signing this Memorandum of Understanding with UNAOC, LaLiga continues to bolster ties with the world’s most important organisations and institutions on an international stage. The new agreement is a further demonstration of LaLiga’s commitment to developing the love of football all over the globe.